The Joeism Blog

Unofficial Thoughts on Bronto Software and Online Marketing

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Entries Tagged as 'Email Marketing'

Constant Contact for your 401k

October 8th, 2007 · No Comments

Should you invest in Constant Contact? The stock is still hanging strong at $29 per share. But, as explained in the recent Motley Fool article “Constant Contact’s IPO Blast”, the laws of financial reality don’t play well into its favor.
Constant Contact spends more than 60% of revenue on sales and marketing. But there’s more. After [...]

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Tags: Email Marketing

Constant Contact Today … Exact Target Tomorrow

October 4th, 2007 · 1 Comment

The valuations of email marketing companies have come a long way. Bronto was founded in 2002, in the midst of the dot com bust, when the valuations on technology companies were not much more than the values of the computers in their offices. We were immune to fluctuations in the market since we grew organically [...]

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Tags: Email Marketing

Constant Contact’s Bubblicious IPO

October 3rd, 2007 · No Comments

Constant Contact had a great IPO debut today — 73% increase in one day. Wow!
Constant Contact is an email marketing provider targeting small businesses. They have been at it for a number of years and have developed a strong base of over 130,000 small business customers. With that large of a customer base, we could [...]

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Tags: Email Marketing

Marketers of the World — Segment!

May 12th, 2006 · 3 Comments

Next month I am going to the Inbox Marketing Conference in California and participating on a panel titled “Bull’s eye! Improving your Email Aim with Segmentation”.
In preparation for this, the other panelists and I had a conference
call this afternoon to discuss ideas and the best format for the panel.
As our conversation began, it became very [...]

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Tags: Email Marketing