The Joeism Blog

Two weeks ago I gave an interview about the nuances of email marketing for Internet Retailer. Now the results in the last issue of the publication. Email marketing can yield incredible results for retailers but there are some nuances with it that determine whether the results pay off: relevancy, deliverability, …
You can read the article [...]

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The Fall 2008 Release is less than three weeks away. The pre-launch preview looks great and the product development team has done an amazing job of adding tantalizing features while significantly stepping up the user experience.
Here are some of the highlights:

Revamped user interface. The team took a fresh look at many of the common tasks [...]

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We released the Spring 2008 Release of our email marketing product this weekend. It is very nice and I strongly recommend checking it out when you get a chance. Some of the major features include:

Email automation. There are a number of new feature that allow easy remailing, sending recurring messages, activating triggered-based messages, etc. Very [...]

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Bronto is  focused on developing our email marketing product for online retailers. Why? We strongly believe that strong email marketing segmentation, analytics and reporting can be driver of revenue online.
The latest research from Shop.org, the online retail arm of the National Retail Foundation, and Forrester seem to agree with us. Recently, they published the “The [...]

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Today was the last day of the Email Evolution Conference. Here are some of the highlights:

This morning’s keynote was titled “Bloggers Unite: Passion, Power or People?”. The presenters did a great job — it is clear that they are passionate about blogging and their speaking reflected that. Dylan Boyd of eROI [...]

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Just finished another day of the Email Evolution Conference. Overall the day was good and had lots of great networking opportunities with the email marketing elite. Here are a smattering of thoughts from the day:

The keynote started off at 8:30 and was so-so. Instead of something forward looking that provided a strong vision for [...]

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Yesterday Adam and I flew in for the Email Experience Council’s Email Evolution Conference. It is the first year of the conference and hosted in San Diego. Although flights to the West Coast are always long, the flight went off without a hitch and we arrived sometime around 5.
Soon after we arrived, DJ and I [...]

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Yesterday I received an unexpected call from Ben Niolet of the News & Observer to comment on a story related to the Charlotte mayor running for Governor of North Carolina.
Apparently the major’s campaign sent an email announcing his run and accidentally misspelled governor in the message’s masthead. Initially, the campaign blamed it on a hacker [...]

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Should you invest in Constant Contact? The stock is still hanging strong at $29 per share. But, as explained in the recent Motley Fool article “Constant Contact’s IPO Blast”, the laws of financial reality don’t play well into its favor.
Constant Contact spends more than 60% of revenue on sales and marketing. But there’s more. After [...]

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The valuations of email marketing companies have come a long way. Bronto was founded in 2002, in the midst of the dot com bust, when the valuations on technology companies were not much more than the values of the computers in their offices. We were immune to fluctuations in the market since we grew organically [...]

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