The Joeism Blog

Ok — this isn’t true. But, here are some thoughts on why this could make sense:

Intuit is focused on small businesses with a financial bent (think TurboTax, Quicken).
Constant Contact is focused on micro/small businesses but from the marketing side.
Constant Contact is dipping into the SMB payment side with their event marketing / registration product. This [...]

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Unless you have been living under a rock for the last year, you might have noticed that iContact and Vertical Response do a lot of banner advertising. For most of 2009, iContact was the main one stepping with the advertising spending but in the last few months Vertical Response has stepped their ad spend considerably [...]

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Earlier this week I was listed as the 58th most influential marketer of 2009. Nice distinction and appreciate everyone’s votes. Thanks. See here for a complete ranking. I’m coming after you Ms. Kimberly “I’m #57″ Krause Berg of Cre8pc.com … oh yes.
Now that I have this ranking to uphold and know that Dan “I’m #59″ [...]

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Recently I did a video interview with David Mullens for his blog. He grabbed me after speaking on an email marketing panel at the Internet Summit in Raleigh. The interview addresses the simple question if email is still useful. Quick answer — it is but it is all about the marketing.
Find out more from David’s [...]

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Fridays are great days and at most companies folks can expect to spend their Friday afternoons winding down and visualizing a cold beer in their hand. Not at Bronto and not this Friday. This Friday afternoon, I recruited a couple Brontos to put together a video tour of our flagship email marketing application.
Big thanks go [...]

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Last week I had the pleasure of participating in the Online Marketing Summit (OMS) in San Diego. The event went well. Aaron Kahlow and his crew continue to do a great job at putting on the conference. There are three things that I think make OMS a strong show:

Unlike most conferences, OMS is very marketer [...]

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The Winter 2009 Release went live early yesterday morning for all customers. All you need to do is login and you’ll be able to enjoy the new features and enhancements in all their splendor.
You can get more details about the release from the Bronto Blog. You can also find many online videos and detailed notes [...]

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Social marketing is hot. It is hard not to stumble upon a marketing article these days that doesn’t discuss how some aspiring business is connecting to others through Twitter or finding new niches through Facebook. It is easy to see why. Facebook has become one of the most trafficked sites, second only to Google. And, [...]

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Last week I was interviewed by Andrew Kordek of the blog the Scrappy Email Marketer. Great conversation with someone who really understands email marketing.  Much of the interview was also about our approach toward our customers — open, transparent and truly committed to their success. It’s in our DNA and we think essential for anyone [...]

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A couple of months ago I wrote an article about the evolution of email marketing for DMNews. In the midst of juggling other things, I neglected to post it here. Await no more … you can read it inline below or from dmnews.com.
Enjoy!
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Mark Twain once wrote, “History doesn’t repeat itself but it does rhyme.” His [...]

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