The Joeism Blog

We released the Spring 2008 Release of our email marketing product this weekend. It is very nice and I strongly recommend checking it out when you get a chance. Some of the major features include:

Email automation. There are a number of new feature that allow easy remailing, sending recurring messages, activating triggered-based messages, etc. Very [...]

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Bronto is hiring and we’re hosting an Open House at our headquarters to meet potential candidates. So, if you are interested in Bronto or simply curious about where we work. please stop by.
Here are the details:

WHAT: Open House for Bronto Software
WHERE: Bronto HQ @ American Tobacco Campus (Durham, NC)
WHEN: 5:30 PM to 8 PM
HOW: RSVP [...]

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Bronto is  focused on developing our email marketing product for online retailers. Why? We strongly believe that strong email marketing segmentation, analytics and reporting can be driver of revenue online.
The latest research from Shop.org, the online retail arm of the National Retail Foundation, and Forrester seem to agree with us. Recently, they published the “The [...]

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February was a busy month for Bronto.
We kicked off the month with new pricing and editions for our email marketing product. The new pricing model has gone over well and current customers who have migrated to the new editions and pricing have found it to be much more straightforward.
In the middle of the month, Bronto [...]

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Just finished another day of the Email Evolution Conference. Overall the day was good and had lots of great networking opportunities with the email marketing elite. Here are a smattering of thoughts from the day:

The keynote started off at 8:30 and was so-so. Instead of something forward looking that provided a strong vision for [...]

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Yesterday Adam and I flew in for the Email Experience Council’s Email Evolution Conference. It is the first year of the conference and hosted in San Diego. Although flights to the West Coast are always long, the flight went off without a hitch and we arrived sometime around 5.
Soon after we arrived, DJ and I [...]

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Tomorrow, there are two big changes happening at Bronto. We are changing our pricing model to the more standard CPM pricing and tiering our product into multiple editions.
We’ve been looking at this change for over a year and have been very focused on it for the last three months. Of course, transitioning over 750 [...]

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Bronto is making a big push to recruit a number of talented developer and product people to join the product development team. Here is a rundown of the kind of folks we are seeking:

UI Engineer. This person would improve the user interface and user experience throughout our web application. The ideal candidate is a web [...]

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This week has been dominated with pricing and packaging. We are offering some exciting new pricing and edition offerings to our customers in February and I (along with others) have been hard at work nailing down the final details. It should be well worth it. More details to follow in the next few weeks.
The product [...]

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Next Tuesday, I will be attending this year’s Annual DMA Conference in Chicago. I am only going there for one day and will share some of my insights from the conference next week.

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