The Joeism Blog

Last week the American Red Cross approached us with an innovative and creative idea — launch a promotion where our customers could send Haiti Relief requests to their lists free of charge. We loved it.
Throughout the year, we donate our time volunteering at Habitat of Humanity, Urban Ministries, and other local organizations. We donate money [...]

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Communicating strategy is hard. As the company grows and there are more moving pieces, it becomes difficult to keep everyone on the same page. We’re over 50 people now and with this size, we have to use a good framework to describe how we look at our company, our goals, and our strategy.
We base our [...]

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Fridays are great days and at most companies folks can expect to spend their Friday afternoons winding down and visualizing a cold beer in their hand. Not at Bronto and not this Friday. This Friday afternoon, I recruited a couple Brontos to put together a video tour of our flagship email marketing application.
Big thanks go [...]

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Last Thursday night Bronto hosted a Tweetup at its offices. Tweetup is a gathering of Twitter fans and enthusiasts. The event was a big success with over 200 attendees. And, as you can imagine it was very well covered in the the twitter-sphere.
Special thanks to Brontos Adam Covati and Caroline Smith for organizing the event. [...]

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Three years ago Bronto moved into a 4500 square foot office space on the American Tobacco Campus of Durham, North Carolina. We had 15 people and it seemed like we would never fill up the space. 30 people later at 45 people it was a very different story. So, over a year ago, we [...]

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On Friday, Bronto celebrated its second annual Dawley Day — a celebration of the life and times of Ed Dawley. Ed Dawley was a software developer who left the company last year (on the first Dawley Day) after four years of service in Bronto’s more formative years.
In Bronto’s sometimes strange and quirky nature, we decided [...]

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Hits not Home Runs …. that’s a common phrase spoken around the halls of Bronto. It speaks to our focus on day-to-day execution versus sky-in-pie schemes to serve our customers and grow the company. Plus it’s catchy.
I was recently interviewed by Alice Bumgarner about this principle and how it applies to innovation. The interview was [...]

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On Monday night, Chaz and I had the pleasure of accepting the Stevie Award for Best Customer Service Department for IT / Telecom on behalf of Bronto.
Here is a short exerpt about the event from MSNBC:
Stevie Award winners were announced during a banquet at Caesars Palace in Las Vegas. Nominated customer service and sales [...]

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Last week I had the pleasure of participating in the Online Marketing Summit (OMS) in San Diego. The event went well. Aaron Kahlow and his crew continue to do a great job at putting on the conference. There are three things that I think make OMS a strong show:

Unlike most conferences, OMS is very marketer [...]

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The Winter 2009 Release went live early yesterday morning for all customers. All you need to do is login and you’ll be able to enjoy the new features and enhancements in all their splendor.
You can get more details about the release from the Bronto Blog. You can also find many online videos and detailed notes [...]

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