Goodbye Omniture …

Yesterday I received this email from Omniture and its rapidly disappearing branding jumped out at me — actually it was pretty obvious considering that the purpose of the email was to explain the changes.

Omniture was acquired by Adobe last September for $1.8b so it’s not surprising to see their brand fading into the backdrop, but it is interesting to see it spelled out so clearly.

So, I bid farewell to the Omniture brand — you are quickly disappearing into the bowels of your acquiring company, like the many brands of compelling technology companies that came before you. I am sure a little bit of Omniture CEO Josh James died tonight and I suspect that, if the story plays out as expected, it won’t be too long until he moves on to other things as well.