Marketing Tip from #58: Awards and Lists Draw Eyeballs

Earlier this week I was listed as the 58th most influential marketer of 2009. Nice distinction and appreciate everyone’s votes. Thanks. See here for a complete ranking. I’m coming after you Ms. Kimberly “I’m #57″ Krause Berg of Cre8pc.com … oh yes.

Now that I have this ranking to uphold and know that Dan “I’m #59″ Zarrella of Hubspot is hot on my tail, I feel more obligated to actually write about marketing …. pass on my wisdoms, share my insights, … So, here’s my first one …

Awards and Best-Of Lists are gold at attracting eyeballs. Everyone likes a new distinction to put on their resume or blog. Or, something simply to spark a conversation. Statistical significance and rigorous testing are less important. The math guy in my finds that sad but true. Try it out for yourself. Look at the magazine rack of your local bookstore. Scan the headlines of forbes.com. Awards and lists are sure fire winners.

So thank you Invesp for the award. I didn’t know of you before but now I and 99 other influential marketers do. Given that accomplishment, I rank you as smartest marketer of us all.

No related posts.