The Joeism Blog

On Wednesday I met with Chris Heivly to discuss his new venture Triangle Startup Factory (TSF). TSF is an interesting idea. It brings a new seed investing / incubation model to the Triangle –model that is becoming popular other high tech hubs. TechStars and Ycombinator are two of the most notable examples. I like TSF [...]

[Read more →]

Last week the American Red Cross approached us with an innovative and creative idea — launch a promotion where our customers could send Haiti Relief requests to their lists free of charge. We loved it.
Throughout the year, we donate our time volunteering at Habitat of Humanity, Urban Ministries, and other local organizations. We donate money [...]

[Read more →]

Unless you have been living under a rock for the last year, you might have noticed that iContact and Vertical Response do a lot of banner advertising. For most of 2009, iContact was the main one stepping with the advertising spending but in the last few months Vertical Response has stepped their ad spend considerably [...]

[Read more →]

Communicating strategy is hard. As the company grows and there are more moving pieces, it becomes difficult to keep everyone on the same page. We’re over 50 people now and with this size, we have to use a good framework to describe how we look at our company, our goals, and our strategy.
We base our [...]

[Read more →]

I’m a simplifier — constantly trying to simplify things — focus more time on fewer things. As CEO and a father of 3 soon to be 4 kids, it’s helped to get fairly good at it. There are just too many moving pieces to not be.
There are endless number of books on productivity. I just [...]

[Read more →]

Earlier this week I was listed as the 58th most influential marketer of 2009. Nice distinction and appreciate everyone’s votes. Thanks. See here for a complete ranking. I’m coming after you Ms. Kimberly “I’m #57″ Krause Berg of Cre8pc.com … oh yes.
Now that I have this ranking to uphold and know that Dan “I’m #59″ [...]

[Read more →]

Happy New Year!
2010 should be a good year on the professional and personal front. I expect the momentum for Bronto to continue into the new year. We’re picking up some great clients and talented employees so I’m thrilled to see what 2010 holds.
On the personal front, Karalyn and I expecting another baby in April. #4. [...]

[Read more →]