The Joeism Blog

Last week I had the pleasure of participating in the Online Marketing Summit (OMS) in San Diego. The event went well. Aaron Kahlow and his crew continue to do a great job at putting on the conference. There are three things that I think make OMS a strong show:

1. Unlike most conferences, OMS is very marketer and education focused — no booths, no vendor speeches. In fact, if you are a vendor and you promote your product, you’ll be booed. Entertaining, to say the least.
2. OMS continues to make their show feel social inclusive — versus an insider’s show to be enjoyed by only a small clique.
3. OMS strikes the artful balance between effectively covering lots of interesting material in a laid back and refreshing style. Hard to do … kudos to the OMS team for pulling it off.

On the second day of the conference, I led a presentation titled “Engagement Strategies for Email Marketing and Social Marketing.” The presentation went well with lots of insightful questions. You can download a PDF of the presentation. In case you missed the presentation in person or just want to get a quick summary, here were the main themes:

• Discussed how marketing strategies still apply to social marketing.
• Introduced the GAMER framework to look at marketing strategy: Goals, Audience, Mediums, Execution and Results.
• Compared Email Marketing and Social Marketing to peanut butter and jelly sandwiches — complements instead of alternatives. I highlighted a few different ways that they tend to be used to together and illustrates these ways with examples from Lake Champlain Chocolates, Wofford College and New York City Ballet.

I enjoyed meeting lots of new people and current customers at the conference. Hopefully we’ll be able to catch up again at next year’s show.

Related posts:

• How We Look at Strategy @ Bronto