Two weeks ago I gave an interview about the nuances of email marketing for Internet Retailer. Now the results in the last issue of the publication. Email marketing can yield incredible results for retailers but there are some nuances with it that determine whether the results pay off: relevancy, deliverability, …
You can read the article [...]
Entries from August 2008
Nuances of email marketing for online retailers
August 29th, 2008 · No Comments
Tags: Email Marketing
Fall 2008 Release: 18 days away
August 27th, 2008 · No Comments
The Fall 2008 Release is less than three weeks away. The pre-launch preview looks great and the product development team has done an amazing job of adding tantalizing features while significantly stepping up the user experience.
Here are some of the highlights:
Revamped user interface. The team took a fresh look at many of the common tasks [...]
Tags: Bronto · Email Marketing
Bronto Server Back Like Seabiscuit
August 25th, 2008 · No Comments
Things often have a way of coming full circle. Back in May 2002, Bronto purchased its first server to host its email marketing application. The server, originally named bronto, was built by Blake Watters, a freshman at UNC Chapel Hill, for about $1000. It was a big purchase back in the day.
What a long strange [...]
Tags: Bronto · Technology
Become A Paperless Office … Except For This Print Magazine
August 14th, 2008 · No Comments
I was recently quoted in this article about running a paperless office. It’s not too related to email marketing but I do despise clutter and, as a company, have fully embraced web-based / SaaS solutions. You can read the full article from the August 2008 edition of MyBusiness Magazine or the relevant bit inline here:
Paperless [...]
Tags: Bronto
