The Joeism Blog

BBC just posted a story about Yahoo starting to require email authentication technology Domain Keys / DKIM for messages coming from eBay and PayPal.

This is great news. Domain Keys has been around for several years and all major email marketing companies have had this feature built in for some time. With this feature, messages that you send will automatically be signed with Domain Keys authentication. Ideally helps delivery at Yahoo. Bronto added the Domain Keys option in September 2005, over two years ago. So, if you are a Bronto customer, no worries. You’ve have had Domain Keys authentication for some time.

Now, Yahoo has stepped up the game by requiring it for certain senders, the ones most affected by phishing. I’m sure that we have all received phishing emails from eBay and PayPal so this is a welcome addition. Next in line are major commercial banks like Bank of America that frequently are the bait for phishing attacks as well.

I look forward to Yahoo requiring DKIM signed messages for more communications. It’ll help spread adoption of the technology with other ISPs, reduce the phishing spam in our inboxes, and most importantly let the reputable messages rise above the noise.

Good job Yahoo.