The Joeism Blog

Next Tuesday, I will be attending this year’s Annual DMA Conference in Chicago. I am only going there for one day and will share some of my insights from the conference next week.

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Yesterday, I finished reading through The State of Retailing Online 2007 report issued by shop.org and Forrester. The report has a lot of interesting and compelling insights for email marketing.
Here are a few highlights:

“Paid search is the most effective marketing tactic for customer acquisition … email marketing continued to the most effective for customer retention.”

Email [...]

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Bronto recently partnered with Terrapass to make all all its operations and its employees carbon neutral. This includes all the energy usage for its office and data center as well as the cars for its employees.
For those of you not in the environmental know, carbon neutral means that an equal amount of the the CO2 [...]

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Should you invest in Constant Contact? The stock is still hanging strong at $29 per share. But, as explained in the recent Motley Fool article “Constant Contact’s IPO Blast”, the laws of financial reality don’t play well into its favor.
Constant Contact spends more than 60% of revenue on sales and marketing. But there’s more. After [...]

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A couple of weeks ago, a woman approached my wife in the fruit section of Whole Foods and asked if she would like to be in a video. Strange? Normally — yes, but my wife is 8 months pregnant and the woman is producing a training video for a clinical trial for a drug designed [...]

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BBC just posted a story about Yahoo starting to require email authentication technology Domain Keys / DKIM for messages coming from eBay and PayPal.
This is great news. Domain Keys has been around for several years and all major email marketing companies have had this feature built in for some time. With this feature, messages [...]

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The valuations of email marketing companies have come a long way. Bronto was founded in 2002, in the midst of the dot com bust, when the valuations on technology companies were not much more than the values of the computers in their offices. We were immune to fluctuations in the market since we grew organically [...]

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Constant Contact had a great IPO debut today — 73% increase in one day. Wow!
Constant Contact is an email marketing provider targeting small businesses. They have been at it for a number of years and have developed a strong base of over 130,000 small business customers. With that large of a customer base, we could [...]

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I’m back in action. After about six months, I have finally moved my blog to its true home — joeism.com. Expect more posts to come soon but it’s 3 AM now and time for sleep.
Cheers!

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