The Joeism Blog

I’m a 559 guy. Last week I went to the mall to find the perfect pair of jeans. I’ve been behind in replenishing my wardrobe with A-players so it was time to make a trip. I’m a Levi’s loyalist. Because I like to keep things simple, I can’t be bothered to try another brand.

After much deliberation, I decided to make the big leap to a new line of jeans — the 559s. I might be jumping the gun here but I think that they are the jeans for me. I thought that I was a 550s guy but now I found something better.

So, what does this have to do with marketing, especially email marketing — everything:

1. Great email marketing is about great marketing.
2. Marketing is about making it easy for the consumer to identify and purchase your product. Breaking your product / newsletter / communications into simple tiers or categories is a great way to do this. It makes the slight differences in your product easily digestable and understandable.
3. Brands matter. I purchase a specific type of Levi’s it provides a consistent experience. Make sure your brand is consistent through your communications and that you are consistent in how you communicate — similar frequencies, similiar from email addresses, …

Truth be told, I also bought a pair of 505s to hedge my bets. Maybe I’m not that predictable after all!