Comments on: Marketers of the World — Segment! http://joeism.com/2006/05/12/marketers-of-the-world-segment/ Unofficial Thoughts on Bronto Software and Online Marketing Mon, 02 May 2011 18:51:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Tucker http://joeism.com/2006/05/12/marketers-of-the-world-segment/comment-page-1/#comment-122 Michael Tucker Tue, 15 Aug 2006 15:42:08 +0000 http://joeism.com/wordpress/2006/05/12/marketers-of-the-world-segment/#comment-122 Joe, this made me think about an article I recently read on segmentation with respect to pricing: <a href="http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html" rel="nofollow">http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html</a> Joel makes several strong points, but ultimately decides that software pricing levels are effective at either $30,000,000 or $.05 .... ;) Joe, this made me think about an article I recently read on segmentation with respect to pricing:

http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html

Joel makes several strong points, but ultimately decides that software pricing levels are effective at either $30,000,000 or $.05 …. ;)

]]> By: Alex Foley http://joeism.com/2006/05/12/marketers-of-the-world-segment/comment-page-1/#comment-121 Alex Foley Fri, 12 May 2006 22:57:47 +0000 http://joeism.com/wordpress/2006/05/12/marketers-of-the-world-segment/#comment-121 Segmentation is great, but customers sometimes focus too much on requiring the end user to supply the data that they may use to segment. I've seen list subscribe pages that ask potential subscribers 20 different questions. I say start with name and email address, then get the rest through more creative ways. Business transactions, customer contact, etc., all of these things can help you avoid a long subscribe page that can push away potential list memebers. Segmentation is great, but customers sometimes focus too much on requiring the end user to supply the data that they may use to segment. I’ve seen list subscribe pages that ask potential subscribers 20 different questions. I say start with name and email address, then get the rest through more creative ways. Business transactions, customer contact, etc., all of these things can help you avoid a long subscribe page that can push away potential list memebers.

]]> By: dj http://joeism.com/2006/05/12/marketers-of-the-world-segment/comment-page-1/#comment-120 dj Fri, 12 May 2006 13:07:26 +0000 http://joeism.com/wordpress/2006/05/12/marketers-of-the-world-segment/#comment-120 Joe - Thanks for the ammo for today's meeting! Joe – Thanks for the ammo for today’s meeting!

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