The Joeism Blog

This afternoon, while looking for a job description on my computer, I stumbled upon this article from an old Phi Beta Kappa newsletter that I had saved a year or so ago. After reading it the first time, I enjoyed it so much that I actually retyped it in from the printed newsletter.
The article [...]

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Bronto is seeking a number of new folks to join the team. Check out our careers page for more details. Here’s a quick summary:

Campaign Marketing PersonResearch and execute outbound marketing campaigns to feed an outbound sales team. The main target is e-commerce vendors so if you know how e-commerce companies operate and can run campaigns [...]

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"What’s in a name? That which we call a rose
By any other word would smell as sweet."–From Romeo and Juliet (II, ii, 1-2)

Shakespeare was obviously not a technology marketer. I would argue that names do matter and that the name sets the tone for a company and its products. Would Apple be Apple if it [...]

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Today is a big day — my youngest daughter turned 1. Xiomara has had a big year — breathing, smiling, crawling, talking (kind of) and then walking. My 35th year hasn’t been nearly as exciting.
Curious about the name? Xiomara is a Spanish name (my mom’s side of the family is from Puerto Rico). Although not [...]

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Next month I am going to the Inbox Marketing Conference in California and participating on a panel titled “Bull’s eye! Improving your Email Aim with Segmentation”.
In preparation for this, the other panelists and I had a conference
call this afternoon to discuss ideas and the best format for the panel.
As our conversation began, it became very [...]

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Email marketing is very effective when done right. The problem is that too often it is done wrong and people end getting frustrated with their service versus identifying the real issue — sending emails is one thing. Doing effective marketing is entirely different.
Email marketing services like Bronto are fairly easy to use and very [...]

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This afternoon I received an invitation to be a panelist for the Software Marketing Performance Conference in June. I have spoken many times in the past about email marketing — the basics, for nonprofits, spam, for journalists, … I enjoy speaking so I get excited every time I get the opportunity.
This one, however, is more [...]

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