Yesterday I received this email from Omniture and its rapidly disappearing branding jumped out at me — actually it was pretty obvious considering that the purpose of the email was to explain the changes.
Omniture was acquired by Adobe last September for $1.8b so it’s not surprising to see their brand fading into the backdrop, but it is interesting to see it spelled out so clearly.
So, I bid farewell to the Omniture brand — you are quickly disappearing into the bowels of your acquiring company, like the many brands of compelling technology companies that came before you. I am sure a little bit of Omniture CEO Josh James died tonight and I suspect that, if the story plays out as expected, it won’t be too long until he moves on to other things as well.
Here are a couple branding examples from before and after the acquisition:
Every year at Bronto we strive to accomplish great things. This year is no different except that we put together a compelling prize if we hit our annual stretch goal — the entire company will go on a cruise together. Exciting indeed!
Of course, it won’t be easy and we’ll have to hustle above and beyond to make it. But, if we do, we will have close to 60% revenue growth for the year. Not too shabby in a supposed down year. In order to keep the stretch goal in front of everyone’s mind throughout the year, we have periodic video-taped messages from “The Captain” of our future cruise ship to track our progress, recognize everyone’s contributions, and encourage the whole team to push forward. Very funny! Very Bronto!
Here is most recent video message:
Some of the more interesting bits of the video were edited out for “outside of Bronto” consumption, but you’ll get the idea. You can also view it directly from blip.tv and YouTube.
Great job Caroline and “The Captain” in putting together the video.
Last May we hosted our first user conference. We hosted about 30 email marketers from online retailers and other e-commerce focused customers and enjoyed a couple days of discussing email marketing, e-commerce and Bronto at UNC’s Executive Education Center in lovely Chapel Hill, NC.
As the inaugural year we kept the conference fairly small and focused. Mark your calendars now for an even larger and more compelling Bronto Summit in April 2011.
Today Bronto is sponsoring a webcast with Tony Hsieh of Zappos. I will be speaking for about 10 minutes at the end about the importance of an exceptional company culture and the leveraging e-commerce technologies for ensuring superior customer satisfaction and business growth.
Like Zappos, we have had a deep commitment to an engaging and creative company culture since the very beginning. Early in Bronto’s history we scribbled down some guiding principles that still influence today. One of the most memorable was “Happy Brontos equals Happy Customers.” It’s simple but very true.
Hear the Zappos and Bronto story for yourself. Register for the webcast:
About a year ago I mentioned that the Joeism blog was back on the original bronto server. Well that marriage ended a couple weeks ago when the hard drive in the server died after eight years of successful spinning.
All is well though. Through the magic of the Internet and my credit card, Joeism is back online through Slicehost — a hosted website provider that is a step above most of the stuff out there. Slicehost is geared more for developers so I had to brush off some rusty Linux and MySQL admin skills to get it going. Still got it and so far so good.
I will now resume my previous schedule of posting an entry every couple months. Stay tuned!
Thanks to Amy over at BabyLegs for the leg warmers and socks. Fortunately I have many willing models to try them on. Yesterday afternoon we did a photo shoot and amazingly everyone stayed still enough for the shot. No small task!
BabyLegs are probably not intended for 90-degree Carolina days but we enjoyed them anyway. Very cool.
Now if we could just get you on an equally cool email marketing platform ….
Xaviera was born at 6:53am this morning and joins her siblings Ximena (7), Xiomara (4) and Xalvador (2) as the latest addition to the Colopy family. We’ve been waiting for her since Saturday, her original due date. Our other babies all came early but little Xaviera clearly had a mind of her own. But, the wait was well worth it. The labor and birth went well and Karalyn and Xaviera have been doing great.
She came in a little larger than the others, weighing in at 8 lb. 6 oz. Nothing like six extra days to help you pack on the pounds.
The kids were very excited about her arrival and thrilled to finally meet her — at least Ximena and Xiomara were. 2-year Xalvador not so much. He seemed much more interested in stacking plastic cups in the hospital room than interacting with her. He’s still a little flabbergasted about the whole thing and his little 2-year old mind is probably still pondering the consequences of having three sisters. Don’t worry buddy … we’ll hang tough together!
Thanks to our neighbors Mollie & Adam and Susan & Robert for watching our kids while we were away on this special trip. Great to have friends like them for these type of events.
